Nike Membership gives you early access to new shoes, exclusive discounts, and birthday rewards
Nike's membership program is free to join and comes in two tiers: Nike Member (the basic level) and Nike+ (the paid tier at $10 per year or $20 for two years). Both give you early access to new product releases, a birthday reward month, and the ability to earn points on purchases. The main difference is that Nike+ members get free shipping on all orders, faster shipping speeds, and access to exclusive Nike+ events and products that don't appear in regular stores or on the main website.
You don't need to be a Nike Member to shop at Nike—you can buy without an account. But membership tracks your purchases and preferences, which Nike uses to show you products tailored to your activity (running, basketball, training, or lifestyle). The program is managed through the Nike app or the Nike website, and your membership status follows you across both.
Key Takeaways
- Nike Member (free) gives you early product access, birthday rewards, and purchase tracking, with standard shipping costs.
- Nike+ ($10 or $20 per year) adds free shipping on all orders, faster delivery, and access to exclusive products and events.
- Both tiers let you earn points on purchases that convert to rewards, though the earning rate and redemption options vary by membership level.
- You can join through the Nike app or website in under two minutes using an email address or social media account.
How the Nike Member tier works
Nike Member is the entry level and costs nothing. When you sign up, you create an account that stores your shoe size, preferred sports, and purchase history. Nike uses this information to send you notifications about new releases in categories you care about—so if you've bought running shoes before, you'll hear about new running models before they hit the general public.
As a Nike Member, you earn points on every purchase: typically 1 point per dollar spent, though some products or sales earn at a different rate. You can check the current earning rate on the product page before you buy. These points accumulate in your account and convert to rewards once you reach certain thresholds—usually $10 off for every 100 points, though Nike adjusts these tiers occasionally. You also get a birthday reward month (usually a discount code or bonus points) once per year.
Shipping costs explore to all orders unless you reach a free shipping threshold, which Nike sets and changes seasonally. Standard shipping typically takes 5 to 7 business days. If you want faster delivery, you can pay for expedited shipping at checkout.
What Nike+ membership includes
Nike+ costs $10 per year or $20 for two years and stacks all Nike Member benefits on top of additional perks. The most visible benefit is free standard shipping on every order, with no minimum purchase. Nike+ members also get faster shipping options (usually 2-day delivery) at no extra charge, which is valuable if you need shoes before an event or trip.
Nike+ members see exclusive products that don't appear in regular Nike stores or on the standard website. These are often limited-edition colorways, collaboration releases, or early drops of highly anticipated models. Nike also hosts Nike+ exclusive events—both in-person at select Nike stores and online—where members can purchase limited releases or attend training sessions with Nike athletes.
Points earning is the same rate as Nike Member (1 point per dollar), but Nike+ members sometimes get bonus point events or double-points promotions that Nike Member doesn't access. The birthday reward is also typically larger for Nike+ members.
How to join and manage your membership
You can join Nike Member for free through the Nike app (available on iOS and Android) or at Nike.com. Click "Join Now" or "Sign Up," enter your email address, create a password, and fill in basic information like your name and date of birth. You can also sign up using your Apple, Google, or Facebook account. The entire process takes about two minutes.
To upgrade to Nike+, go to your account settings in the app or on the website, find the membership section, and select the Nike+ option. You'll enter payment information and choose between the 1-year or 2-year plan. Your membership renews automatically on the anniversary of your purchase unless you cancel it in your account settings.
You can cancel Nike+ at any time through your account. If you cancel mid-year, you lose the Nike+ benefits when ready, but any points you've earned remain in your account and can still be redeemed as a Nike Member.
Comparing Nike Member and Nike+ side by side
| Feature | Nike Member (Free) | Nike+ ($10–$20/year) |
|---|---|---|
| Early product access | Yes | Yes |
| Points earning (1 point per $1) | Yes | Yes |
| Birthday reward | Yes | Yes (typically larger) |
| Free standard shipping | No (threshold applies) | Yes, all orders |
| Free 2-day shipping | No | Yes |
| Exclusive Nike+ products | No | Yes |
| Nike+ events and training | No | Yes |
How points and rewards work
Nike's points system is straightforward: you earn 1 point for every dollar you spend on most products. Some items—like clearance or outlet purchases—may earn at a lower rate, which Nike displays on the product page. Points never expire as long as your account remains active.
Once you accumulate 100 points, you can convert them to a $10 reward that appears as a code in your account. You can use this code on your next purchase, either in the app, on the website, or in a Nike store. Some Nike stores don't accept digital codes, so check with your local store if you plan to redeem in person.
Nike occasionally runs bonus point events—double points on certain categories, or triple points during holiday sales. These promotions are announced in the app and via email to members, so check your notifications if you're planning a larger purchase.
What happens to your membership if you stop shopping
Nike Member accounts don't expire from inactivity. You can join, not purchase anything for years, and your account will still be there with any points you've earned. However, if you have an active Nike+ subscription and don't use it, it will renew automatically each year unless you cancel it in your account settings.
If you want to pause notifications without canceling your account, you can adjust your communication preferences in settings. You can choose to receive only certain types of emails (new releases, sales, events) or turn off all marketing emails while keeping your account active for future purchases.
Frequently Asked Questions
Do I have to pay to join Nike's membership program?
No. Nike Member is free and includes early access to new products, birthday rewards, and points earning. Nike+ is the paid tier at $10 per year or $20 for two years and adds free shipping, exclusive products, and events.
Can I use my Nike membership at Nike stores, or only online?
Your membership works both online and in physical Nike stores. You can link your account to the Nike app, and store employees can scan your membership status at checkout. Points earned in stores count toward your total, and you can redeem rewards in stores too (though some locations may not accept digital codes).
What happens to my points if I cancel Nike+?
Your points don't disappear. If you cancel Nike+, you drop back to Nike Member status, but any points you've earned remain in your account and can still be redeemed as a Nike Member.
How often does Nike release exclusive Nike+ products?
Nike+ exclusive releases vary in frequency. Some weeks there are multiple exclusive drops; other weeks there are none. The Nike app sends notifications when exclusive products become available, so turning on notifications is the best way to stay informed.
Can I have multiple Nike accounts?
Nike's terms of service allow one account per person. If you create multiple accounts, Nike may merge them or restrict access. If you need to update your account information (email, name, or payment method), contact Nike support through the app or website.